The short answer is, both!įacebook’s Aggregated Event Measurement is a protocol that allows for the measurement of web events from iOS 14 users. You will be given a few options for how to implement your Facebook Pixel, and we want to choose the first option: Use an Integration or Tag Manager.Hey, is a great question. A popup window will appear when you create your pixel. Our first step is to generate our default Facebook Pixel in the Facebook Events Manager interface. And we all know what that means - more value from your analytics! Less time spent on implementation means more time can be used on finding valuable insight and further optimization. In short, custom templates allow you to spend less time on implementation (if you’re not creating those custom templates □). Using a Custom TemplateĪs I mentioned, a custom template is a relatively new feature in GTM. We’ll look into two options of the Facebook pixel code implementation via GTM: using a custom template - recently announced feature of GTM (check out my colleague Kevin’s blog post about custom templates) - and using custom HTML. We’ll talk about the implementation of the default (All Pages) Facebook pixel that should fire on all the website pages and Facebook event codes that should fire on specific events (user actions). One of the great things about Facebook Pixel is that it can be implemented on your site in many different ways, especially with GTM! Using Google Tag Manager There will certainly be a crossover, but Facebook can provide you with a completely new audience and various experiences for promotions and ads that may perform differently. Google Analytics is great, and through audiences and remarketing, we can target people around the web.īut it’s not the only platform. Just like in Google Analytics, we can use that data to better justify our ad spend and better target future people. By using the Facebook Pixel, you will collect insightful data regarding actions and conversions that result from Facebook traffic. Why Should You Use Facebook Pixel?įacebook is a major social media platform that can drive a great deal of traffic to your website. This sounds pretty great, right? Let’s talk a bit about why you should use the Facebook Pixel before we begin our walk-through of how to get the Facebook Pixel code, and how we can use GTM to implement it. You can choose from a list of standard events Facebook provides for you, or create your own custom events that are based on URL rules. To do this, you need to generate extra pixel code within Ads Manager. You can also track events – actions taken on your site – with the Facebook Pixel. Tying conversions back to your Facebook ads is not the only thing the Facebook Pixel can do.
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